Reputation management software is used by companies to track users’ reviews on social media and other sites, and respond to them. Thus, they can immediately contact customers who wrote negative reviews and resolve their issues to turn their bad experience into a good one. Show more This software monitors review sites for negative reviews and notifies you about them. Plus, it can also create reports and alerts on your brand’s online reputation. The solution helps to collect and interpret user reviews, and provides forms and other tools to gather fresh online reviews. Users are also allowed to submit their reviews through email and as response to advertising campaigns. Start by checking our leader Yotpo, and other recommended solutions in this category. Show less
In order to create this ranking of best Reputation Management Software we have researched 92 trending solutions currently present on the market, contrasting their features, ease of implementation, client support, possible integrations as well as mobile device support with our unique SmartScoreTM rating system. This ranking has been prepared by Louie Andre, our software authority responsible for the Reputation Management Software category.
Qualtrics is an award-winning tool trusted not only by thousands of companies but also by academic institutions. The first survey software that adapts the use of artificial intelligence in survey data analysis, Qualtrics utilizes its advanced intuitive tools to streamline the complex research process for businesses of any size.
A third-party review platform that allows businesses to promote their brands by collating product and customer reviews, which can be shared online. Verified Reviews is also capable of measuring and analyzing customer satisfaction after the purchase. Additionally, it connects your marketing and management teams to ensure business success.
Yotpo is a marketing app for ecommerce stores. It helps online stores generate product reviews and use these reviews to boost sales. A plug-and-play social reviews and ecommerce app, Yotpo collects more verified reviews than any of its counterparts. It also gives customers a simple and smart mobile-first reviewing experience.
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Sprout Social is a social media management software providing companies with tools to grow and manage their social communities. It provides users with collaboration tools and other features for monitoring and analytics. This social CRM tool, when used well, can bring your social media presence and engagement to new heights.
BrandYourself is an online reputation management tool specifically geared towards relieving unwanted Google results. It aims to improve individuals’ and companies’ profiles by pushing positive results up the page. With BrandYourself, both private and public persons and business organizations can manage what Google shows about them.
PowerReviews is a comprehensive suite for feedback & reviews management recommended to every company looking to automate ratings and improve user experience. Rather than a simple ‘review this service’ option, PowerReviews access customer ratings in a variety of ways, allowing the company to compare opinions and detect negative trends.
Synup is an intuitive local SEO software that automates location management for listings, reputation, and analytics. It offers tools that allow users to monitor local listings, aggregate customer interactions, and get access to in-depth analytics in one user-friendly interface. This platform also offers a white-labeled solution that marketing agencies can use to resell the tool.
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An SMS and phone-centric communications platform that provides omnichannel CRM, sales, marketing, and support capabilities. Its comprehensive feature set includes a website chat widget, textable landlines, contact management, scheduled texts, broadcasts, and more. Avochato’s unique specialized offering can round out your marketing and sales efforts.
Podium is a robust online review software designed to help organizations power local interaction.
Brandwatch is a software tool that helps you to discover the conversations that matter to you. Locate every discussion about your brand and products with pinpoint accuracy.
In today’s internet-dominated world, reputation management software is indispensable for companies to manage their online reputation. However, as there is a surfeit of platforms in this category, how do you differentiate the good ones from the average? This guide will help you as it details the key features and elements you should look for while making educated comparisons to select the best reputation management software for your needs.
Aside from this guide, our individual product reviews can also help you shortlist reputation management software to consider. We also encourage you to check out top software through their free trial.
Most reputation management software providers offer a free trial or demo to help you grasp the features and understand if they are what you need. Therefore, sign up for the free trial and get used to the system. A good place to start would be to visit the websites of the best reputation management software programs and check out their free trial. We recommend Grade.us, Brand24, BirdEye, NiceJob, and ReviewInc. These reputation management tools have been given high rankings in our reputation management software reviews that you can read to get a general comparison of their features.
By taking advantage of a free trial, you’ll be better equipped to choose which reputation management software to use. You will know what a software product can do and cannot do, helping you see if it suits your needs.
Broadly speaking, reputation management software is closely linked to social media monitoring software solutions that track what users say about your brand on social media as well as social media management software systems that help you to manage your followers and fans on social networks.
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Reliable data delivery and accuracy
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Response and reporting tools
The software should offer functionalities to enable you to measure your reputation, organize your data, and respond quickly. It should be user-friendly and well designed with a short learning curve. Reporting tools must offer multiple filters for effortless sorting and searching of data, and you should be able to organize the important information and share the reports with decision-makers. Besides, the response features should help you to react quickly to brand trends and customer feedback.
Operable insights
You should be able to extract actionable insights from the data collected by the software. This will enable you to learn how the press, the influencer community, blogs, social media, and review sites perceive your company. Plus, you can understand the trends and issues that impact your offline and online business reputation. The platform’s analytical capabilities should also empower you to comprehend unstructured data, such as textual information and free-form comments contained in reviews.
Top-notch customer report
The vendor should act as your technology partner. They should help you through demos and trials, onboarding, implementation, and upgrades. Plus, their customer support team should be able to provide fast and accurate solutions to your needs and queries.
Search and tracking functionalities
A good reputation management software has tools that help you search and track stories and mentions about your brand. The software should also allow you to monitor social media platforms for stories and mentions regarding your brand, products, or services.
Real-time updates and notifications
Reputation management software must be able to notify you every time something comes up about your brand online.
Increasing demand for online reputation management software and services
The corporate world has clearly understood the multiple benefits of social media and the internet. Market surveys show that there is a great demand for online reputation management software as well as services offered by PR agencies.
Control of search engine results
Typically, the first page of a search result shows review sites and popular press apart from the product website. Companies are now striving to convert these websites and links so that they lead visitors to their corporate digital assets and positive articles and stories about their brand and product. Plus, they are making good use of content marketing strategies as they can no longer afford to ignore search results.
SEO and reputation management go hand in hand
Reputation management basically has a lot to do with what online users see about your brands on the first pages of search engine results (SERPs). While you have little to no control as to what online users will post and say about your brand, you have a lot of control when it comes to what you choose to show and send out there. You can counter negative mentions by pushing them far away from the forefront of SERPs. You can do this by employing SEO best practices.
Steep learning curve
The reputation management software may be difficult to learn for business owners who are not tech-savvy. Plus, if the features are complicated, your employees may hesitate to adopt it. The solution is to hire specialists who can make effective use of the platform you invest in.
Lack of personal touch
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Software cost
Paid reputation management software plans may discourage smaller businesses from using them. To solve this challenge, businesses that work with limited budget should instead look for free software plans or at the very least, search for cost-efficient solutions.
To complement and make the most of the capabilities of reputation management software, you should also apply and follow best practices. Here are some:
Having a poor online reputation can significantly hurt your business. Fortunately, there are tools you can use to help you improve and manage your online reputation. But before you decide on a particular reputation management software, there are certain things to consider.
First, you need to identify and assess your needs. Do you need a program that allows you to improve review gathering? Perhaps you’re looking for a tool that excels at social listening?
You should also consider a product’s cost efficiency, especially if you’re just starting out. Furthermore, it’s crucial that you look more at the benefits rather than the features alone.
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The second consideration is a follow up to the first one. Ask yourself what you want the SaaS product to do for your firm. Then, be clear about the features the system should have. For example, if you want improved data collaboration between different business units you need a platform that can be accessed by multiple users. However, if you require an efficient app that is similar to an on-premise program, you need to invest in a SaaS product that can be accessed by only a few users at a time.
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Based on our proprietary scoring algorithm and user satisfaction rating, the best reputation management software to date is Qualtrics CX. As a customer experience management tool, it is designed to gather and categorize customer feedback. It utilizes its artificial intelligence mechanism called iQ to automatically collect in-depth insights that help predict key drivers and opportunities for customer satisfaction.
There are many benefits to using reputation management software, including the following:
One reputation management software may have different features compared to its counterparts. However, there are certain basic features that you should expect from this kind of software. Here are some:
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NUVI is another product that offers a smart and easy-to-use interface. With its automation capabilities, it makes categorization and monitoring of keywords and topics a whole lot easier. Another software to look at is Grade.us. It is designed to automate different tasks, such as requesting reviews from customers.
Yotpo, a reputation management software that also doubles as a content marketing app, offers a free plan. Designed for ecommerce and retail businesses, Yotpo provides out-of-the-box tools to support your marketing strategies. The free plan gives you access to a number of features, such as Product & Site Reviews, Smart Review Reminders, Email Upselling, and Social Sharing.
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